Acorn Marketing & Research Consultants Co., Ltd.
| Address | 11th Floor, Sathorn Thani 1 Building, 90/26-27, North Sathorn Road, Silom, Bangrak, Bangkok 10500 Thailand | Founded | 1 October 1998 |
| Telephone | (662) 238-2929 | Employees | - |
| Fax | (662) 238-2922 | ||
| thailand@acornasia.com | |||
| Website | www.abnimpact.com | ||
| Key People | Dr.Rawewan Prakobpol, Ms.Nawanut Lorkitiyakul, Mr.Thanin Teerananon | TMRS Representative | Mr.Thanin Teerananon, Ms.Sirikamol Sawasdirak |
| Company Profile |
| ACORN MARKETING & RESEARCH CONSULTANTS CO., LTD. in Thailand was established in 1989 during the economic boom, to serve the increasing demands for marketing research and consulting services that meet international standards of quality. Originally, the company was ACORN-OMNITRAK with an eclectic mix of the American, Thai, and Singaporean partners and then became a full ACORN office as of 1 October 1998. Currently, we are strongly growing to our 26th year, employing 50 full-time staffs and over 200 part-time staffs. ACORN THAILAND strongly positions as the Marketing and Research Company, focusing on Thai consumers’ insights. Our mission is to provide clients with not just information, but useful insights into marketing problems, opportunities and trends. We conduct our research fully aware that these insights will be used to minimize the risk in business decision making. We fulfill this mission by establishing a professional service partnership with clients, bringing knowledge of their industry as we serve their specific market research needs. ACORN THAILAND research product is characterized by: The highest quality of research to meet client objectives In-depth analysis and insight, Timely response to client needs, Good value in its pricing |
| Research Services |
| To meet our clients' needs, ACORN THAILAND has the expertise to conduct both qualitative and quantitative surveys in Thailand nationwide, in Bangkok or other provincial areas, among demographic segments. Most importantly, ACORN THAILAND is innovative in combining methodologies and/or creates unique methodologies specific to answer our client’s business objectives. 1. DESK RESEARCH 2. QUALITATIVE RESEARCH: - In-depth Interviews - Focus Groups: Mini and full groups - Extended Creativity Groups - Expert groups - Observation 3. QUANTITATIVE RESEARCH: - In-depth Interviews - Home placement studies (product, packaging, concept-product testing) - Central location studies (product, purchasing, pricing, advertising testing) - Large Scale Random Sampling Surveys viz. Attitude, Trial and Usage Studies (ATU), Brand Monitoring, Market and Advertising Penetration Studies - Simulated Test Market (e.g. Sales Forecast, BPTO) - Mystery Shopping - Accompanied Shopping - Large Scale Public Opinion Polling |
| Key Expertise |
|
ACORN THAILAND recommends a research approach based on the specific needs of the client. For research to be useful, it must give clients insights that can be used by decision‑makers. At ACORN THAILAND, we are committed to doing just that. Tracking Brand Health/ AssetTrak™ Brand Equity Tracking |
| Facilities |
| ACORN THAILAND has modern facilities in a centrally located area to serve the needs of clients. Our three focus group rooms are fully equipped with an one‑way mirror, dual audio recording, and a large and comfortable client viewing room. The office has up‑to‑date, high-speed computers for data processing, complex statistical analysis and a range of useful softwares. Reports are produced on a high‑speed laser printer with graphics. Focus group rooms Computer-assisted interviews Product testing facility Data processing facilities: MicroQuest and SPSS programs Trained and experienced field teams A team of full time coders |