The
Nielsen Company (Thailand) Limited
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| Address |
26/F United Center,
323 Silom Rd.,Bangkok 10500 |
Founded |
1970 |
| Telephone |
+66 (0) 2674 6000 |
Employees |
400 |
| Fax |
+66 (0) 2236 7747 |
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| E-mail |
thailand.information@acnielsen.com |
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| Website |
www.acnielsen.co.th,
www.nielsen.com
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| Key People |
Mr.Aaron Cross |
TMRS Representative |
Ms.Usana Chantarklum |
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| Company Profile |
| The Nielsen Company is a
global information and media company with
leading market positions in marketing information,
media information, online intelligence,
mobile measurement, trade shows and business
publications (Billboard, The Hollywood
Reporter, Adweek). The privately held company
is active in more than 100 countries, with
headquarters in New York, USA. For more
information, please visit, www.nielsen.com. |
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| Products
or Services |
Providing marketing research
services, Customised Research: @work
(ads/packs/concepts/ designs/events),
DeltaQual, eQ, International Research,
Omnibus, Online Research, Qualitative,
Winning Brands. Retail Measurement Services;
Retail Index, ScanTrack, ScanTrack Key
Account, what's in store, ShopperTrends,
Spaceman, Catogory Management Consumer
Panel Services; Homescan Bases Analytic
Consulting; Price/Promotion, Assortment,
Marketing Mix, Market Structure/Pref.Seg.,
Store Tests
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| Key Expertise |
| The unit provides measurement
and analysis of marketplace dynamics and
consumer attitudes and behavior. Clients
rely on Nielsen's market research, proprietary
products, analytical tools and professional
service to understand competitive performance,
to uncover new opportunities and to raise
the profitability of their marketing and
sales campaigns. |
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