HERE IS OUR CREDENTIALS
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Acorn Marketing & Research Consultants Co., Ltd.
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| Address |
540 Mercury Tower 12th Floor,
Ploenchit Road, Lumpini,
Pathumwan, Bangkok 10330 Thailand |
Founded |
1989 |
| Telephone |
66-2658-6188 |
Employees |
Full time: 55 employees
Part time: 678 employees |
| Fax |
66-2658-6188 |
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| E-mail |
thailand@acornasia.com |
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| Website |
www.acornasia.com |
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| Key People |
Dr. Rawewan Prakobpol
Dr. Sasiwimon Smittipatana |
TMRS Representative |
Dr. Sasiwimon Smittipatana |
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| Company Profile |
| Acorn (Thailand) is part of the Acorn Group, which is the largest independent Asian marketing research company, located in 10 countries in Singapore, Malaysia, Thailand, Vietnam, IndonesiaTaiwan, China, Korea, India, and Hong Kong. Our worldwide alliances are through European Society for Opinion and Marketing Research (ESOMAR) associations, where our associates are located in 34 countries globally. Altogether, our experience in the region covers 20 years, with Acorn Thailand moving toward the 17th year. Our philosophy has been held strong that we provide our clients with the most useful consumer insights, turning information into knowledge and wisdom, so to create the most effective marketing strategies. |
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| Research Services |
| Acorn (Thailand) is keen in customized market research, providing both secondary and primarymarket research services. All in-house Market Research Services, from recruitment, fieldwork, data analysis, and marketing strategy developments. Our qualitative research services includeethnographic studies, in-depths, home-visits, observation, focus groups and brainstorming workshops. Our quantitative research services include mail survey, telephone survey and/or CATI face to face and/or CAPI, and on-line web survey. We use various sampling methods,relevant to the research at hand and according to product life cycle. We are equipped with advanced statistical analyses such as Adaptive Conjoint Analysis, Brand Work™, AssetTrak ™, PricEX ™, CLoSE ™, Add + Impact ®, and Forward Positioning ™. |
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| Key Expertise |
| As a customized research house, we realize the importance of developing the best possibleresearch design to serve your business objectives. Our experience has been extensive and across a wide variety of product categories, in Business Units – Consumer products, Finance, Telecom, Automobile, Entertainment, Agricultural, Pharmaceutical, Petrochemical, and much more. Our expertise is in Segmentation and Brand Building Strategy. |
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| Facilities |
| Acorn (Thailand) is equipped with 3 focus group rooms, CATI facility, CAPI facility, and product taste test facility. Other facilities regularly used by Acorn (Thailand) will be arranged appropriately e.g., car clinic, shelf test, gang survey. |
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