The Gallup Organization is one of the world's largest management think-tanks. For over 70 years, Gallup has been the world leader in the measurement and analysis of people's attitudes, opinions, and behavior. With the mission of "Helping People Be Heard", Gallup provides marketing research, management consulting, and training to the world's largest corporations and institutions
in more than 40 countries. More than 2,000 researchers, consultants, and teaching professionals work together to provide
clients with comparable practices, procedures, and standards across national, cultural, and linguistic boundaries.
Gallup's own research and advances in economics, psychology, and the neurosciences have helped researchers discover how organizations win in a competitive marketplace. Gallup's performance management system - The Gallup Path is based on proven strategies used by successful businesses. Gallup helps a company develop better leaders, more profitable customers,
and employees that are more productive.

Our scientists and consultants have developed powerful integrated solutions to :

• devise and implement an effective organizational perfomance strategy
• provide executive performance coaching for senior leaders
• measure and improve customer engagament
• measure and improve employee engagement
• recruit and hire world-class performers
• teach all employees to identify, deploy, and develop their strengths
• create an objective and easy-to-use performance evaluation and development system
• develop an effective succession management system
• design a performance-based compensation system for all roles
• increase sales force effectiveness
• increase the overall impact of brand management programs
• improve marketing strategies through objective, research-based ideas and insights