Millward Brown Firefly Co.,Ltd.
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| Address |
317 Kamol Sukosol Building, Level12,14 Unit A,B Silom Rd., Kw.Silom, Khet Bangrak, Bkk.10500
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Founded |
1997 |
| Telephone |
+662-686-6400
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Employees |
60 |
| Fax |
+662- 234-6541
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| E-mail |
info@th.millwardbrown.com
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| Website |
http://www.millwardbrown.com |
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| Key People |
Mr. Prashant Kolleri (Country Manager – Thailand )
Khun Suthapa Charoenwongse (Pum) (Account Manager)
Mr. Sreeram Samala ( Country Manager & Regional
Director – Qualitative Unit )
Khun Pannawat Sirisak (Ken) (Associate Account Director)
Khun Kulaporn Tangkakarn (Moo) (Associate Account Director)
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TMRS Representative
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Vongtip Sangsawaddi, Kitima Choeysaard |
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| Company Profile |
Millward Brown is one of the leading research companies in the world. With offices in more than 43 countries, we work with over 70 of the top 100 global brands.
We continue to push the boundaries of marketing research and brand consulting. Powered by insight, innovative thinking, a rich heritage and a learning culture, we focus on providing actionable solutions to address key business issues. |
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| Research Services |
As marketing research experts, our qualitative and quantitative services are fully integrated, enabling us to combine our deep understanding of consumers with robust analysis.
We provide an array of research services that partner clients at every stage of their brand and marketing strategy, be it laying the foundation for strategy by understanding needs, developing brand strategies with equity /brand positioning research, developing powerful communication strategy and media strategy, monitoring in –market performance of brand and marketing activities. |
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| Key Expertise |
Millward Brown works across a wide range of industries and has experts available to advise on each. Following are some of the verticals, Millward Brown has global expertise in
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In addition to our vertical expertise, Millward Brown has global expertise in:
Providing strategic recommendations with demonstrated financial impact – through Millward Brown Optimor
Measuring media content and analyzing the news landscape – through Millward Brown Precis
Understanding online communications effectiveness – through Dynamic Logic |
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| Facilities |
Full fledged servicing office in Bangkok providing most of the above mentioned services. In house facilities for conducting qualitative fieldwork, with client viewing and debrief facilities. Our partnership with leading field and data service providers and having in-house project management teams help us implement all kinds of data collection and data processing requirements for quantitative projects. |
