Global
Marketing Audit (Thailand) Co.,Ltd.
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| Address |
Global Marketing Audit (Thailand)
Co.,Ltd.,
89/1 Soi Rachataphan, Rachapprarop Road
Rachatavee, Bangkok 10400 Thailand
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Founded |
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| Telephone |
(662) 642-6060 Ext.2033, 2013, 2129
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Employees |
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| Fax |
(662) 354 0079
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| E-mail |
monsinee.kittitakulkarn
@globalmarketingaudit.com
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| Website |
www.globalmarketingaudit.com |
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| Key People |
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TMRS Representative |
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| Company Profile |
is
a marketing research company which provided
research & consulting service for product
development and service quality of
purchase in all aspects. Our goal is providing
customer with attitude towards
product & services and their behavior. We
use the internet as a communication tools, point
in time when the clients has the opportunity
to form an impression about the service provided.
Which the result shown after recorded by program
which is developed to serve individual clients. |
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Product development
and Status |
Our
service included research for product development
from the beginning to launched of product. Furthermore,
we also study various of products in
challenge competitive markets. |
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Retail Audit |
We
specialized in store branches management and
standing point services. Which we provided
highly standard of service in decoration of
stand booth and personnel image of salesperson.
Which our goal is providing new research strategies
and services to fulfilled customer expectation.
The followings are example of services industry;
restaurant, gas station, car’s dealer,
bank, superstore, department store and call-center.
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Global Marketing
Audit (Thailand) Co.,Ltd., |
providing all processes of retail
auditing to improve service quality of POS;
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Consulting and creating user manual for POS standard
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Consulting and creating standard scores
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Consulting and auditing at POS
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Retail Appearance
Audit |
Standardize of store display make
customer convenient in buying product. Our auditor
team has experience and expertise in auditing
the shelf standard in every month for 150-350
branches
Product: including product on shelf, product positioning, product condition,
cleanliness, pricing label, and product description.
Product accessories & convenience: accessory types, amount, condition and
cleanliness.
Store area: ambience, cleanliness, well organized |
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Mystery Shopping |
| Mystery shopping is objected to
set the same standard of service quality. It
emphasizes on customer’ satisfaction, impression
and have loyalty to the product. Mystery shopping
performed by mystery shopper who is trained by
professional. We audit 500 branches nationwide
every months.
Currently we have own network for mystery
shopper nationwide. Using internet as a communication
tools, presenting report via Real-Time Mystery
Shopping program under the “Retailsoft”
Service Standard at POS
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Image of sales person – uniform, personality
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Greeting
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Providing information |
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Customer Insight |
The long-term success in businesses,
is needed to understand insight of customers
in all aspects. In order to create the effective
marketing strategies and customer relationship
management.
Which create an impression from providing privilege
more than competitor. A beyond customers expectation
of services, it’s only one that add up
to a key-factor of Brand Loyalty. |
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Global Marketing
Audit (Thailand) Co.,Ltd., |
is prompt to serve research
service and analyze customers in all aspects,
for example;
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Geographic and Psychographics Profile
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Lifestyle
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Attitude & Value
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Importance, Expectation & Demand
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Satisfaction vs. Dissatisfaction
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Campaign Effectiveness |
Measurement of campaign efficiency
helps strategic planning business can communicate
directly to clients, the result is the business
can get in touch with customers and manage
the lower budget.
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Campaign Effectiveness |
can measure the research process
from concept development process until launching
product to the market.
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Campaign Pre-test
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Campaign Post-test - Awareness, Main Message,
Brand Perception/ Image/ Position/ Influence
in buying product/ service
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Corporate
Check up |
Not only pay attention to the market
or customers, an importance standard of the successful
business is to keep up the following, investigating
and understanding the customer insight. It is
a tools in for communication and measurement
the tendency of service quality within the organization.
Employee Study Research methodology which appropriate to the organization culture
is a key factor to understand the organization in reality. To create employees’ reliable
and trustable, which is lead them to give accurate information would make organization
can resolve problem and can be developed in the right way. |
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Survey Research |
•To study target customers’ feeling
towards product/services
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To study target customers’ satisfaction
towards product/services
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To study target customers’ behavior for
using product/services
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To study target customers’ attitude towards
product/services
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To study target customers’ media habit
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To study concept testing
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To study the relevant factor which effect to
customer’s behavior
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Global Marketing
Audit (Thailand) Co.,Ltd. |
providing the Survey Research
as the following
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Face-to-face interview
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Telephone Survey
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Mail Survey
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Internet Survey
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Qualitative
Research |
is the research service which
help to understand an in-depth situation that
gains
from the real situation or directly from customer.
Global Marketing Audit (Thailand) Co.,Ltd., providing
Survey Research as the following
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In-depth interview
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Focus Group interview/ Discussion
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Observation
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Work Experience |
Market Study
- Aluminium Composite Panel
- Tannery Market
- Copper Pipe
- Electronics Ballast
- Seasoning Market
Attitude and Usage
- Petronas Retail (Thailand) Co., Ltd.
Customer Survey
- PTT Public Company Limited
- PTT Natural Gas Distribution Company Limited
(PTT NGD) (Natural Gas, Oil, Liquefied Petroleum
Gas)
- Bangchak Petroleum Public Company Limited
- Siam Cement Group (SCG) (Cement, Roof Tile, Paper, Petrochemical : Elixir-water
tank)
- Krung Thai Bank Public Company Limited
Product Test
- Boon Rawd Trading Co., Ltd.
Campaign Effectiveness
- C.P. All Public Company Limited (C.P. Seven Eleven Public Company Limited)
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