CELEBRATING THAI NEW YEAR WITH OUR TMRS COMMUNITY
As we step into the Thai New Year, TMRS would like to extend our warmest wishes to all our members, followers, TMRS contributors and supporters as well as our board members.
May this Songkran season bring you joy, renewal, and prosperity. It is a wonderful time to reflect, recharge, and reconnect—with family, friends, and our vibrant research community.
We deeply appreciate your continued support and engagement with TMRS. Your passion and contribution help strengthen our network and elevate the marketing research industry in Thailand.
Let’s carry forward this festive spirit into the months ahead full of learning, collaboration, and growth together.
NEWS AND UPDATE
We are excited to share a series of upcoming events and programs designed to inspire, upskill, and connect our members:
APRIL: MRMW
MRMW APAC 2026: The Future of Market Research Returns to Singapore!
We’re pleased to invite you to MRMW APAC, Asia’s leading conference for insights and market research professionals, bringing together senior leaders to share real-world case studies, cutting-edge methodologies, and future-focused thinking.
Hear directly from organisations such as PepsiCo, DeLonghi, OCBC, Diageo, IBM, Maersk, and Ferrero – while connecting with peers shaping the future of research.
With a refreshed format, an expanded international speaker line-up, and focused networking, MRMW APAC is designed to help insights teams move from research to decision-making impact.
As a TMRS member, you’re eligible for an exclusive 15% registration discount.
MAY: BUSINESS STORYTELLING: ONSITE MASTER COURSE
We are delighted to invite you to Better Business Storytelling, an onsite workshop designed to equip you with in-depth knowledge and practical skills to elevate your marketing and communication expertise.
This half-day master course is ideal for both experienced professionals and those seeking to strengthen their understanding of data-driven business storytelling—turning insights into compelling narratives that drive impact.
Date: May 11, 2026
Time: 1:00 PM – 5:00 PM
Venue: Neilson Hays Library
https://maps.app.goo.gl/2D4iMbuSepvAApdRA
Time: 1:00 PM – 5:00 PM
Venue: Neilson Hays Library
https://maps.app.goo.gl/2D4iMbuSepvAApdRA
Registration Fees
- TMRS Members: 3,500 Baht
- Non-TMRS Members: 5,000 Baht
(Fee includes coffee break)
END OF MAY: EXCLUSIVE INVITATION: ESOMAR APAC CONFERENCE 2026
We are delighted to share the exciting news that ESOMAR is returning to the Asia Pacific region!
On behalf of TMRS, we warmly invite our members to join the ESOMAR APAC Conference 2026, taking place from 27–29 May 2026. This is a fantastic opportunity to connect with global industry leaders, gain fresh insights, and stay ahead of the latest trends shaping the future of marketing research.
Special Benefit for TMRS Members
As a valued TMRS member, you are eligible to receive an exclusive 15% discount on your registration.
Simply use the code: APAC2026_ASSOC_15
END OF MAY TILL BEGINNING OF JUNE: TMRS Training Program (2 Full-Day Experience)
We are pleased to introduce our upcoming full-day TMRS Training Program, thoughtfully designed to provide a comprehensive and up-to-date understanding of both qualitative and quantitative research.
This program is ideal for research practitioners, insight users, and researchers who are looking to strengthen their core skills while staying current with the latest methodologies and AI-driven approaches.
What to Expect:
- Inclusive Experience
The training fee includes food and beverages, ensuring a comfortable and engaging learning environment throughout the day. - Qualitative Research Track
Participants will gain essential foundational skills, including:- Effective moderation techniques
- Data analysis and synthesis
- Leveraging AI tools to enhance qualitative insights
- Quantitative Research Track
The session will also cover key quantitative fundamentals, such as:- Best practices in questionnaire design
- How to effectively utilize online panels
- Introduction to synthetic data
- Applying AI in data analysis and interpretation
This training aims to bridge traditional research practices with modern innovations—empowering participants to deliver deeper, faster, and more impactful insights.
Stay tuned for more details on the full agenda and registration.
SPECIAL ANNOUNCEMENTS FOR TMRS MEMBERS
MEMBERSHIP RENEWAL REMINDER
We would like to kindly remind all members to complete your membership payment to continue enjoying exclusive TMRS benefits, including:
- Special discounts for both global and local training programs and conferences
- Opportunity to socialize with people in the same industries
- Official TMRS Certificate
- Access to recycled respondents’ database management
- Recruiter watch list
Your active membership helps you stay connected and maximize value from the TMRS community.
FLASH ARTICLES & KNOWLEDGE SHARING
We are delighted to highlight recent knowledge contributions from our partners:
- March: Flash Article by QuestionPros TMRS Insights Flash (March 2026) - TMRS
- May: Upcoming Flash Article by Wisesight
Stay tuned for insightful perspectives and industry updates.
MEMBER INSIGHT SPOTLIGHT
Our member Rakuten has shared an insightful report:
“Thai Consumers’ Behavior and Perspectives on the Rising Cost of Living Amid the Current War Crisis.”
This piece offers valuable perspectives on how global challenges are shaping local consumer behavior—highly recommended for all members.
YOUR VOICE MATTERS: PARTICIPATE IN ESOMAR INDUSTRY SURVEY
We would like to warmly encourage our members to take part in the ESOMAR Industry Survey, an important initiative that helps shape the future of our industry.
The survey is conducted on behalf of ESOMAR, and all responses are submitted directly to ESOMAR’s secure portal. Each participant receives a unique access link, ensuring that your company’s data remains fully confidential and protected at all times.
Please be assured that:
- All information is aggregated only for market-level insights, such as industry size and structure
- No individual company or respondent will be identified
- TMRS does not have access to any company-specific data
A Token of Appreciation
As a thank you for your valuable participation, ESOMAR will provide you with a complimentary copy of the Thailand Country Report once it is published.
This report is a highly valuable resource that can support strategic planning and decision-making within your organization. (For reference, this report is typically paid for non-participants who are not ESOMAR members.)
In addition, the full global report will also be available—free for ESOMAR members or for purchase.
Your contribution truly makes a difference in strengthening our industry’s voice and insights. We hope you will take this opportunity to participate.
As mentioned, there’s much more to look forward to from TMRS next year! If you have any ideas or suggestions, please don’t hesitate to reach out to us at contact.tmrs@gmail.com. Our team is excited to share our insights with both academia and corporate professionals who are eager to learn more about insights, marketing research, and practical applications.
Thank you!
TMRS Team
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