Sawadee ka all TMRS members and friends,
We hope you are recovering well from the heavy rains in May.
UP COMING EVENT IN COMING MONTHS
4th WEEK OF MAY HANDS ON RESEACH TRAINING BOTH QUALITATIVE AND QUANTITATIVE
We will be offering training in both quantitative and qualitative research. This course will give you a deep dive into the basic and practical applications of both methods.
The quantitative research session will cover an overview of quantitative research, best practices for mobile and online research, and will wrap up with a focus on quantitative analysis.
The qualitative research session will include an overview of qualitative research, tips for running IDIs (In-Depth Interviews) and Focus Groups in practice, and data analysis using qualitative tools and AI.
Please stay informed for more details.
The training will be led by multinational research companies for 2 full days. The training dates will be on May 27th and 28th. Once again, as an individual or corporate member, you'll be eligible for a discount! The training will be a full day at the Mode Sathorn Hotel (Located at Surasak BTS Station), with two coffee breaks and lunch provided for all participants. We look forward to seeing you there!
The program for qualitative training will be on the May, 27th.
The program for qualitative training will be on the May, 27th.
June
We do apologize that we have to postpone our TMRS Annual Meeting to June, where we will announce the updated Social Economic Classification based on last year's results. We hope to have the opportunity to gather together and explore the new applications of the SES, based on the findings from Dr. Jirayut Kasemsant Na Ayudhaya and his team. We would be thrilled if you could join us!
ESOMAR IS GATHERING THE INFORMATION ON GLOBAL MARKET RESEARCH AND GLOBAL RESEARCH SOFTWARE 2025
As ESOMAR aims to provide an overview of market research and market research software worldwide, we’d like to inform you that, as a market research and research software company, you may be contacted by ESOMAR to participate in the survey.
By identifying the market research sector’s progress, research software sector’s status, and historical trends, this report will help you to:
- Guide your business investment plans,
- Identify growth opportunities, prepare your mergers and acquisitions,
- Support your insights projects, academic theses, market studies, and ads.
The global data will be shared with all participants who contribute to the survey. We sincerely look forward to your kind support and participation in this important initiative.
The deadline to complete the survey is 30 May 2025.
The reminder was sent out on 23 May, with your unique survey link from Khun Chonnikan Waiyawut via the email address: chonnikan.waiyawut@kantar.com
TMRS Activity
Our honorary board member, Dr. Suwanna Kowathanakul, also participated in the program called “San Thai,” a collaboration between the Suan Thongmol community, the Ministry of Higher Education, Research and Innovation, Srinakharinwirot University, and the business sector, TMRS, aimed at enhancing local Thai products. We sincerely thank her for her contribution to the local community.
As mentioned, there’s much more to come from TMRS this year. Please don’t hesitate
to reach out to us with any ideas or suggestions via contact.tmrs@gmail.com. Our team is excited to share our insights with both academia and
corporate partners who are interested in learning more about insights, market research, and its applications.
Thank you!
TMRS Team
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