TMRS Flash - QUARTERLY UPDATE

Dear TMRS members,

During the past few years, a lot of changes have impacted the marketing research industry. With technology, new tools and analysis techniques offered to the clients, new ways of collecting data and in our industry code of conduct/regulations (e.g. GDPR),
it is important for all TMRS members to keep ourselves updated with the industry knowledge in order to deliver high quality of research studies to the client. As a result, TMRS plans to send out a quarterly e-mail to update you on the news, events and interesting topics related to marketing research industry to all of our members.

TMRS WATCHLIST

TMRS developed a system for monitoring the quality of interviewers/participants used for the qualitative studies (FGD, IDI, etc.) which will provide members access to a database to do background checks on interviewers/participants before you hire them on projects

This is a new initiative has been now been put in place to provide better monitoring tools designed to raise the standards of market research for recycled respondents and also interviewers/recruiters used in the industry.

TMRS is pleased to introduce a standardized industry Watchlist tools to all TMRS members. The Watchlist tool will be a portal set-up on the website that allows all members to access the database to do background checks on interviewers/recruiters. We are all aware that there have been a number of cases where we may have used certain interviewers/recruiters which haven’t been of the standard we expect, and only to find out that they have been working for another company and would have been nice to know with background checks before an issue arises on your projects.

You can find the video for the watchlist usage training with the below link.

TMRS RECYCLED RESPONDENT DATABASE

After a successfully launch our Recycled Respondent platform is open to all members, TMRS would like all members to actively use and update the database to the platform so we can utilize the resource for our quality of Qualitative work. New members are also welcome to use and share the database.

DIGITAL STRATEGY IN ACTION:

THE AGE OF DIGITAL CONSUMERISM

TMRS and King Mongkut's Institute of Technology Ladkrabang are proud to announce the upcoming training course for marketing and marketing research people.The most up-to-date digital seminar by industry experts. 6 weeks of intensive and practical hands-on learning experience.
During the course, you will have a chance to explore the various knowledge that is crucial in the digital world. The key topics include:

Digital Innovations
Shaping Digital Strategy
Building Disruptive Business Model
Human VS Technology
Turning Insights to Innovation & Communications
Psychology of Consumer in the Digital World
Content marketing for high involvement business
How to build a good engaging story? (Tentative)
Facebook Day, ‘the way to push sale’
Integrated Commercial Creativity Brands in a Data Driven World
Google Day, ‘Data for Decisions’
Numbers Matter on Social Media

Starting from Saturday 3 August 2019 to 7 September 2019 at the KX Building (Knowledge Exchange), Wong Wian Yai BTS Station.
Price 25,500 baht including VAT with 2 coffee break + lunch + TMRS polo shirt.

For more information, please check out the website at
/events-seminars/the-age-of-digital-consumerism-digital-strategy-in-action/

RESEARCH FOR GOOD

TMRS and ESOMAR will be co-sponsoring an event on July 23rd Research for Good, what it means to live better for a better future. This event in on 4.30pm, July 23rd at the Grand Hyatt Erawan.
It has great content with the award winning ESOMAR presentation from the 2018 ESOMAR conference, relevant and up-to-date research on the impact of the environment on Thailand and a discussion from key high level research buyers and users and the impact it has on decision making and policy.

Come along, bring your clients and see how the research has been applied to making our lives better for the future.